Nutrition Central Mission Statement
Welcome to a different kind of nutrition store. Welcome to Nutrition Central, where knowledge is power. Athletic nutrition is our passion and we believe that when you’re passionate about something you should make it your responsibility to become an expert in that subject and share your knowledge with anyone who wants to learn. Our customers’ results mean more to us than our profit margin…seriously. We will never charge you for diet or training consultation, we pick and choose only the highest quality brands and products to carry, and if we don’t carry a certain product we have a good reason. Unlike other stores, we don’t offer different discounts to different customers, or only to the ones who ask for them, or only on certain days of the month with a special card. Every customer gets the absolute lowest price we can offer, every day, no exceptions. Our passion, knowledge, integrity, and generosity make us unique and if you think like us then we welcome you to become part of our family.
Nutrition Central Blog
The opinions expressed here are meant for general informational and entertainment purposes only and should not be construed as scientific fact unless stated as such. Nutrition Central supports the right to free speech and welcomes educated debate.
Welcome to our new corporate website. From this site you can click on the left sidebar and go to any individual website for each of our locations. The top horizontal menu gives you a link to the About Us page which tells how we got started, Brands which gives you an idea of some of the many brands we carry, many which are not found at any other national retail chain store, and Franchising Info if you are interested in owning your own Nutrition Central store and becoming part of the wholesale revolution in your city and state. If you have any general questions or comments you can always send us an email using the form on the Contact Us page.
Respectfully yours,
Jason Viada
President
Nutrition Central – America’s Wholesale Nutrition Store
Last week Marc Lobliner, CEO of Scivation/Primaforce and national level bodybuilder came in town for a special guest appearance at multiple Nutrition Centrals. Over the past week I had the pleasure of getting to know Marc very well, training with him, eating with him, learning about his company as well as his personal life. I’ve met alot of people in this industry and this is the first time when I’ve felt compelled to post here about them. Few times in a person’s life do they meet someone who has such a profound impact on them that it actually changes them as a person. Sometimes its when you first meet your spouse, or an influential boss or professor, or when you meet someone who becomes your best friend. For me this was one of those few times. Now I could go on all day about Marc as a bodybuilder. He competed in the Arnold Classic this year and placed very well. He’s actually the ONLY supplement company owner that competes, period. I worked out with him every night from last Thursday through Monday….I puked, twice. He trains with such freakish intensity and determination, always pushing himself (and me) past failure and reminding himself he has a Pro Card to win in 2 and a half years. He eats with even more discipline, the discipline of a true champion…I watched him eat endless amounts of oatmeal mixed with Solution-5, baked sweet potatoes – plain and dry, even a salad with mustard because dressings have either too much fat or sugar, never slipping up on his diet once in over 2 dozen meals I witnessed. But what’s the most impressive is that he and I are the same age, 29. We found out we have alot of common values – the love and faithfulness to our wife and kids, the dislike of hypocrites and dishonest companies, and most of all that our lives and our business is based first upon ethics. Ethics are one of the simplest values to have, but the hardest to find. Ethics are what Nutrition Central is all about. Hopefully ethics are why you are here also, as customer and part of the Nutrition Central family. It has become clear to me that if I don’t define myself ethically as a bodybuilder, as a business owner, and most importantly as a man, then I will just fade into mediocrity like my competitors. I thank Marc for making me realize this, in just a few short days. A funny thing, as a retail store owner when you meet the CEO of a multi-million dollar supplement company and the first time they try to summarize their company, you would expect them to say something like “we are the leader in sports nutrition” or “the #1 selling company” or “makers of the top selling protein” but instead he says “I like to call Scivation the Ethical Empire”. It kinda makes you look at every other supplement line on your shelf with a little less respect because you know no other CEO would have said the same thing. Marc runs Scivation alot like I run my store – customers results come before profit margin, always. Lower quality ingredients obviously equal higher profit margins whether you are the manufacturer or the retailer. But at Scivation, like at my store, we don’t care about that because at the end of the day both of us have the morals and conscience to be okay with making a couple bucks less if we can look ourselves in the mirror and know that we’re doing the right thing. Marc prides himself on practicing what he preaches, and he’s proof that attitude pays off. He takes only his own Scivation and Primaforce supplements, not because he feels he has to – but because that’s why he made them. He told me on several occasions that he won’t make a product unless it’s of the highest quality that he would take it himself. Do not take this post as a shameless plug in order to promote Scivation, Marc did not ask me to post this and actually has no clue I’m posting it yet. I’m posting this because it’s the least I can do for everything he’s done for me. I am a better person for knowing Marc Lobliner. If you are like me, you want to take quality supplements from companies who aren’t just out to take your money in return for some good tasting JUNK with a flashy hologram label. Here at Nutrition Central we’re old school and we don’t care what’s trendy, we want results! And if you want to support a guy and a company who shares the same values as Nutrition Central, go to www.Scivation.com and check out the products, follow Marc on www.facebook.com/Lobliner#! or go to your local Nutrition Central and see Marc in person the next time he makes an appearance. If only more people were like Marc then the next generation wouldn’t have to search so damn hard for inspiration!
Alot of people come in my store asking for fancy preworkout powders or prohormones or expensive creatines but after I talk to them a few minutes I realize they aren’t even consuming the basics. Those of you who read my articles or know me know that even though I own a supplement store I always tell people “Whole food is always best”. Supplements are meant to fill gaps in your diet, or as a convenience item when whole food is either not 1)available 2)affordable 3)digestible 4)convenient. So here’s a brief breakdown on “The Basics” and why they’re necessary:
1) Multivitamins – Lets face it, our food these days is not as nutritious as it was 100 years ago due to farming and grocery practices I don’t have room to go into right now. Multivitamins (tablets, capsules, or liquid) make sure you are consuming all your essential micronutrients and cofactors to make the body run smoothly as if it was a finely tuned sports car instead of a 20 year old lawnmower.
2) EFA’s (Essential Fatty Acids) – They are called essential for a reason. The typical American diet is loaded with bad fats that have an inflamatory effect on the body. EFA’s such as fish oil, flax, coconut, borage, evening primrose and others have an anti-inflamatory effect on the body and balance out the inflamatory fats. This not only aides in fat loss but overall health and recovery.
3) High quality protein powder – It wouldn’t be considered a basic if everyone at an ample amount of high quality protein for 4-6 meals a day, and some people do…but most don’t. The meal most usually lacking in protein is breakfast with most people consuming coffee, cereal, fruit, maybe a granola bar with a yogurt, or even a couple eggs and a piece of toast….but NONE of these have an AMPLE amount of protein, even the 2 eggs or yogurt which only contain about 6 grams of protein apiece. Take your IDEAL bodyweight in pounds, divide by the number of meals you eat in a day, and that’s approximately how many grams of protein you should have in EACH and EVERY meal.
Notice the relationship between all the “Basics”? They’re the most nutritious components of most of the foods that we eat (or don’t eat) and they’re common sense nutrients that should serve for the basis of a diet, but in most instances where you just can’t get enough of them from your food due to circumstances out of your control…..well, that’s why supplements were created.
Most bodybuilders train like Powerlifters.
Benchpress 1st set – 12 reps, 2nd set – 10 reps, 3rd set – 8 reps, 4th set – 6 reps. Incline bench same routine. Deadlift same routine. Squat, Legpress, Curls, Skullcrushers….same. Does this resemble your workouts? What would you like to have more: A muscular ripped physique or a big frame and strong as a bull? There is no right or wrong answer, everyone has different goals. If your main goal is strength, keep training the way you are….heavy weights and progressive low reps. This type of training is great for developing the neuromuscular connection which is the basis for strength. However, if you want to be a bodybuilder….not necessarily a 300lb freak (they see this as a compliment) but you choose your physique over your strength….then you are training WRONG. I’m sure you know alot of people who have developed great physiques training with a pyramidding scheme, where heavy weight and low reps is the basis of the workout philosophy. But what no one knows is how great their physiques would be and how much MORE muscle they would build if they would just train in a way that builds the most muscle.
High reps – I’m not talking about “burnouts” done with just the 45lb bar, I’m talking about rep ranges of 15-25 reps per set done with the correct weight so that those 15-25 reps usually represent the point of “failure” for that set. By doing so you recruit more muscle fibers, deeper fibers, and your overal poundage for your exercise [weight x reps x sets] is higher in the end which equals more overall muscle growth, instead of just the superficial (surface) fibers that are well adapted to your 4 x 12,10,8,6 workouts. Rep after rep that you do, muscle fibers get exhausted, their ATP depleted, and deeper ones recruited to handle the ensuring weight. If you never go past 12 reps, then you have never stimulated the fibers deeper than those recruited on rep #12. Take a moment to think about this.
Long rest periods – I hear people preach all the time that rest periods should be 60-90 seconds long, mostly this information started with newbie personal trainers who just got their weekend certification. Forget you ever heard this information….seriously. If you are training for an endurance sport, doing Cross-Fit, or want to just be lean and like doing circuit training, thats fine…this does not apply to you. But if you are a bodybuilder at heart and your goal is to pack on as muscle muscle in as short of time you should be resting 3-5 minutes in between sets…..every set. While the majority of your ATP is regenerated in 60-90 seconds, a decent percentage takes alot longer to reload. Once you start taking longer rest periods between sets notice your strength goes up for each set….you can lift more weight and/or more reps which = more total weight lifted for that exercise [weight x reps x sets] which = more muscle growth.
There’s more to it than just this but these two aspects of training are paramount to your results. Every workout needs to be switched up once in a while to avoid a plateau, so I’m not saying there is absolutely no place in a bodybuilders workout for STRENGTH TRAINING….but for the most part, dont think strength training, think GROWTH TRAINING!